THE RISE OF THE REGULAR RELEASE
Lately, I’ve noticed a growing trend among artists — instead of dropping a full album all at once, many are releasing a series of singles over a short period of time before the album finally lands. It makes a lot of sense, especially for emerging bands, because it’s all about maintaining momentum and keeping listeners engaged.
When we released “Gonna Be Your Man,” we saw this effect first hand. With a bit of promotion, some playlist placements, and a steady push on socials, our monthly listeners jumped up significantly. But after a few weeks, as the playlists rotated and listeners moved on to newer tracks, the numbers naturally started to drop again.
The hope, of course, is that some of those new listeners stick around and dive into your back catalogue — but the reality is, to keep that energy alive, you’ve got to keep releasing new content regularly.
So, from 14th November, we’ll be putting this strategy into action and releasing music on a more consistent basis, starting with our next single, “Temper.”
Let’s see if the theory works…
